How does a group buying web portal work?
Briefly, a group buying website works like this: the dealer, that is the provider of a product or service, offers it at a considerably lower price than the one it normally sells for, and the owner of the group buying site is obliged to bring the dealer a certain number of customers at that price. In return, the owner of the website takes a percentage from every customer who buys a coupon for a product or service through the site.
This is what is called a WIN-WIN situation. The coupon user gets a service or product at a considerably lower price, the owner of the group buying site earns a percentage of every coupon, and the provider of the service or product...
If you are the service provider in this situation - the dealer, as it is popularly called - do not enter the group buying system thinking you will earn large sums of money. You will earn little from the group buying itself, but the promotional effect of the 10, 50 or 100 customers you will get is enormous.
An example from a dental practice I built a website for.
The owner of the practice placed her offer on a group buying web portal. The service was "Tartar removal and teeth whitening for 490 dinars instead of 1,500 dinars". In one week 68 patients came to her practice, 14 of whom had at least one filling done at the regular price of 1,500 dinars, and 2 patients had prosthetic work done, which is among the most expensive services in dentistry.
As you can see from the example above, it certainly pays to place an offer on a group buying web portal.
Placing an offer on a group buying portal from the point of view of website optimization.
If you are thinking of placing an offer on a group buying site, from the point of view of website optimization it is the right move. Let me explain why. Google, the strongest search engine on the internet, ranks websites by, among other things, the number of referring links (links on another site that point to your site). Now you will think: "I'll put my links everywhere!" Well, that is not quite right - your links should appear on websites that mention your line of business. And that is exactly what brings us to group buying websites. The great majority of these sites have defined categories where, for example, dentistry is placed in the health category. When the link to your website appears among offers in the same category, search engines recognize it and your PageRank grows, and with it the visits to your site.
The 10 best group buying sites in Serbia
* Please note that the websites in this article are ranked according to my own research. Some may not agree with my list, but I stress that this is my opinion.
These are the group buying sites where you can find the best offers, for several cities in Serbia.
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BIGPOPUSThttp://www.bigpopust.com |
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KUPIMEhttp://www.kupime.com |
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GRUPKOhttp://www.grupko.rs |
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POPUSTIhttp://www.popusti.rs/ |
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BEOPOPUSThttp://www.beopopust.rs |
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KUPOMANhttp://www.kupoman.rs |
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POPUSTOREhttp://www.popustore.rs |
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KUPON.RShttp://www.kupon.rs |
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KUPONDILER.RShttp://www.kupondiler.rs |
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OKSHOPhttp://www.okshop.rs |
You can also see all the discounts on sites called group buying aggregators, which are:
- Agregato.com
- Uzmipopust.rs
- Navalinarode.rs
- Grupoholicari.rs
The 10 best group buying sites in the world
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GROUPONhttp://www.groupon.com/ |
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LIVING SOCIALhttp://www.livingsocial.com |
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RETAILMENOThttp://www.retailmenot.com/ |
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COUPONShttp://www.coupons.com |
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SLICKDEALShttp://www.slickdeals.net |
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SMARTSOURCEhttp://www.smartsource.com |
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LIVING SOCIALhttp://www.fatwallet.com |
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DEALFINDhttp://www.dealfind.com |
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COUPON CABINhttp://www.couponcabin.com |
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EVER SAVEhttp://www.eversave.com |



















